Digital Content, Graphics Production, Marketing Campaign Delivery: British Pavilion at the Venice Biennale

Tender description

The British Council is tendering for the supply of an integrated service to support its annual exhibitions and global marketing campaign for the British Pavilion at the Venice Biennale. The service will cover the development, production and project management of assets and content which will stimulate engagement with the British Pavilion across a physical audience of over 400,000, and devise and deliver a global digital marketing campaign with a reach of around half a million.Acting as the main point of contact for the British Council for these services, the Service Provider will be responsible for planning, overseeing and managing all workstreams in line with specifications. The Service Provider will ensure that relationships with the British Council are managed effectively, contracts with any subcontractors are in place and payments are processed efficiently. It is not essential that the Supplier has in-house capacity to undertake all of these workstreams, though Suppliers will nee Lot 1: The British Council is tendering for the supply of an integrated service to support its operations at the British Pavilion in Venice. The service will cover the development, production and project management of assets and content which will stimulate engagement with the British Pavilion across a physical audience of over 400,000, and devise and deliver a global digital marketing campaign with a reach of around half a million.Acting as the main point of contact for the British Council for these services, the Service Provider will be responsible for planning, overseeing and managing all workstreams in line with specifications. The Service Provider will ensure that relationships with the British Council are managed effectively, contracts with any subcontractors are in place and payments are processed efficiently.The Supplier will work across a number of related workstreams: graphic design, digital content production, marketing campaign delivery and photography; to produce relevant and engaging creative responses to the brief for the British Pavilion each year. It is not essential that the Supplier has in-house capacity to undertake all of these workstreams, though Suppliers will need to demonstrate experience and ability in project management and subcontracting in each of the workstreams in the contract. The British Council does not require the same subcontractors to be commissioned by the Service Provider for each annual edition of the British Pavilion as the priority will be for a unique response to the artist / curator’s creative concept for each exhibition.The British Council requires a single Project Manager to be nominated and this role will be essential in working within the overall timescale, budget and quality requirements of the British Council. The Project Manager should have experience of managing budgets and leading teams and be experienced in delivering projects covering the areas in scope of this contract.Graphic DesignEach year, the British Council will issue a creative brief to inform the development of an appropriate visual identity for the British Pavilion. It is vital that the visual identify responds sensitively and with creativity to the specific theme, the practise of the artist / curator and the concept for exhibition design. The creation and application of a graphic visual identity for the British Council commission at the Venice Biennale is essential to bring together and give coherence to diverse range of assets and activity including built elements of the exhibition, signage, interpretation, and digital marketing collateral. A production budget of up to £20K will be devolved to the Service Provider for physical assets.Content ProductionThe British Council commissions and produces a digital content package (films and social media optimised video/digital content), which form a key and central part of the British Council’s global marketing, PR and communications campaign around this flagship programme. We require the annual planning and production of this package, which will provide global online audiences with an authentic and engaging experience of the British Pavilion exhibition. It may also provide additional editorial/curatorial interpretation to complement the physical exhibition.PhotographyThe British Council requires a series of professional photographs of the British Pavilion exhibition for use across the official exhibition catalogue, marketing materials and distribution to press and media on the day of the official Preview. Marketing CampaignWe require external support to devise, plan and deliver our annual global digital marketing campaign for the British Pavilion exhibition. Each year we produce a campaign toolkit, comprising video content, images, digital visual assets and prepared social media copy, which is distributed to our global marketing colleagues for dissemination through local digital and social media channels. Additional information: Tender value £150,000 per year. Includes devolved Graphics Production Budget of £20K and devolved Paid Promotion Budget of £5K.2 Years with optional 2 Year Extension. Total Contract Value (four years) £600K.