Expired contract

Paid Media - Coast Clever Campaign 2023

Details

Value
GBP 185,000
Duration
1 month
Topic
Advertising services
Published
11 July 2022

Tender description

This call-off purchase relates to paid media services for the MCAs Coast Clever campaign to cover Meta and Snapchat and will be optimised towards awareness as a main buying objective. The paid media approach on Meta will focus on increasing ad recall of the His Majesty Coastguard message which will support the brand lift study to measure the effectiveness of the social media adverts. Targeting on Meta will include 6 ad sets split into two main demographic groups, including men aged 18-30 and men aged 31-64. Additionally the targeting will also be divided by location to target difference coastal regions. Depending on the areas, there will be three categories, Tides, Mud and Cliffs. The campaign will run from the 29th of June to the 10th of August.

Timeline

  1. Completed: Award published11 July 2022
    Current notice
  2. Completed: Award date29 June 2023
  3. Completed: Contract expiry date10 August 2023

About the buyer

Department for Transport (DFT) is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.

Relevant CPV codes

  • 79341000 · Advertising services

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