Research and Strategic Consultancy Services Framework Agreements

Tender description

Tourism Ireland is seeking to establish two [2] Framework Agreements for the provision of Research and Strategic Consultancy Services. The successful tenderer(s) will comprise a multi-disciplinary team which can comprehensively provide all the inputs and expertise necessary to deliver the requirements to the highest quality. Please note that this Qualification Questionnaire is for both Lots. This tender is being issued on behalf of the Strategy and Insights (S&I) team in Tourism Ireland. The Lots being procured are: - Lot 1 - Advertising Effectiveness Services [Single-party Framework Agreement] - Lot 2 - Ad hoc Research (both Qualitative and Quantitative) [Multi-party Framework Agreement] This is Stage I – the qualification stage, of a 2-stage Restricted procedure. Lot 222675: Lot 1 - Single-Party Framework for Advertising Effectiveness It is our intention to appoint one [1] supplier to a Single-party Framework Agreement who will partner Tourism Ireland on research and insight into Advertising Effectiveness. Research may differ throughout the life of the project but we may undertake for example: • Consumer evaluation of video content, benchmarked against global norms • Qualitative assessment of potential advertising • Advertising awareness in key markets PLEASE REFER TO THE DOCUMENTATION ATTACHED FOR DOWNLOADING FOR The successful bidder will be expected to have: • An extensive knowledge of advertising effectiveness and evaluation • Access to global benchmarks and norms and/or methodologies to provide international comparison • Access to online panels which have the ability to deliver on Tourism Ireland’s sample requirements, from 16years+ and across key demographics Lot 222676: Lot 2 - Multi-Party Framework for Ad-hoc Consumer Research (both Qualitative and Quantitative) It is our intention to appoint a minimum of five [5] agencies [subject to the quality of tender proposals received] to a Multi-party Framework Agreement to service Tourism Ireland’s requirements on an ad-hoc basis in respect of both qualitative and quantitative research projects. Services will be drawn down, as required, via Mini-tender competitions on a project by project basis. The drawdown mechanism will be advised to shortlisted candidates in the RFT documentation issued at Stage 2The successful bidder(s) will be expected to have: • A full suite of both qualitative and quantitative tools and skills • Access to a global online panel which has the ability to deliver on Tourism Ireland’s sample requirements • Ability to run multi-country quantitative and qualitative projects • Experience of a wide range of research methodologies including the ability to conduct detailed quantitative analysis of data