HS1-Digital Agency

Tender description

HS1 is seeking expressions of interests (EoI) from qualified and experienced organisations to maintain the functionality, design and information architecture of all web pages and feeds across the suite of HS1 Websites, which are: https://stpancras.com https://highspeed1.co.uk/ http://stratfordintl.co.uk http://ebbsfleetintl.co.uk http://ashfordintl.co.uk Brief summary of requirements are: Ensure that all links, images, and interfaces are correct and live. This includes, where relevant; web coding, content management, imagery and videos, documents and downloads, external links including train times and car park booking system interface, mobile and tablet responsive detection along with feeds that have been agreed to supply on-site technologies or feed from other technologies such as Passenger Information Points (PIPs) and train times etc. All website content must be mobile optimised. Maintain all fail-safe pages and emergency/incident pages for all websites. Liaise with our PR agency where relevant to ensure these are correctly saved and pushed live at relevant times. - Update the back-end CMS - Update minor web structural elements to the front-end public facing websites - Support CMS end-users at HS1 and other strategic partners, including PR agencies who have CMS access - Record and make quarterly recommendations for improvements, resolutions and new directions across all aspects of the Websites’ design and aesthetic relating to audience and user experience, HS1 Activity, as well as CMS end-users including recommendations for changes. - Support and develop creative innovations and solutions around our other broader commercial interests - Make monthly suggestions to improve SEO performance and ad hoc updates to content - Regular maintenance of HS1’s mailing list databases - Set up, manage and report on 6-12 Google PPC campaigns throughout each year - Monthly and ad hoc campaign analytics & reporting