Social Media Partner - Commonwealth Games 2022

Tender description

The NLPU required a social media partner to create and publish social media content for the NLPU's Birmingham 2022 Commonwealth Games campaign and support our key campaign objective to: - Generate a wide range of media coverage and digital content that highlights the role of National Lottery players in supporting the four home nation teams in the run up to and during the Birmingham 2022 Commonwealth Games, inspires pride in that contribution and in each of the Teams. - Create digital content and publish it on a channel with a substantial audience of our target demographic of 18-34-year-olds in the UK.