CP2212-22 - Recruitment Advertising Agency Provision

Tender description

The Council is seeking access to a broad range of services in relation to recruitment advertising, employer branding and other resourcing related marketing services, making use of various strategies to attract the most suitable applicants. This may include, but is not limited to: - Digital & social media (search engine optimisation, programmatic advertising, social media content generation and management, paid social media advertising, performance-based advertising, on-line jobs boards, employer branded websites, job microsites, banners, buttons etc.) - Training staff to manage social media accounts - Billboards, digital screens, poster boards, exhibition stands - Promotional advertising literature (brochures, flyers) - Media channels (talent pools, network forms, career events, television, radio) - Printed press - Media planning and buying - Developing and placing adverts both routine and creative and providing all services in relation to production and creative work - Conduct media and recruitment research - Employer branding strategy - Design, specialist artwork and print work - Proofreading, copywriting, and typesetting - Account management - Campaign management - Monitoring and evaluation, campaign performance reporting - Assisting with reach into groups that are typically under-represented - Media advice on new innovative and emerging media - Employee engagement and related activities - Any other related activities