Media Buying and Planning , affiliates and aggregators management
Details
- Buyer
- Post Office Ltd
- Supplier(s)
- DENTSU LONDON LIMITED
- Value
- GBP 65,000,000
- Topic
- Advertising and marketing services
- Published
- 15 January 2022
- Source
- uk:find_a_tender
Tender description
Media Planning and Buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools). This includes attribution modelling including econometric modelling Lot 1: Media Planning, buying and Attribution media planning and buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools). The channels currently include AV (audio visual such as TV), radio, OOH (Out of Home), print, digital, social, PPC and influencer and media partnership, and marketing effectiveness and requires attribution modelling including econometrics to accurately measure the impact of marketing activity on key performance metrics.
Timeline
- Completed: Award date31 August 2021
- Completed: Award published15 January 2022Current notice
About the buyer
Post Office Ltd is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.
Relevant CPV codes
- 79340000 · Advertising and marketing services
- 79341000 · Advertising services
- 79341100 · Advertising consultancy services
- 79341200 · Advertising management services
- 79341400 · Advertising campaign services
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@post-office-ltd.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@post-office-ltd.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@post-office-ltd.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@post-office-ltd.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@post-office-ltd.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@post-office-ltd.gov |
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