Digital & Content (Email Marketing) Request for Proposal for Asset Creation Supplier

Tender description

Background - Email Marketing Strategy To deliver targeted, informative, and relevant key messages to supporters at their optimum level of engagement. Our key impact goals are to: • Deepen relationships with supporters • Maximise supporter value • Retain commitment What are we wanting to achieve with dynamically created assets for our emails? • To increase channel revenue. • To grow our active supporter database, this will include retaining actively engaged supporters and acquisition. • To increase conversions and engagement for all our database. Background - Proposal for Asset Creation Supplier Budget range: £40 - 60K The chosen supplier will be able to work with us in the following way: • Provide licences for multiple users • Support package (30hrs min, to include production and technical support. Onboarding training, strategy and planning sessions and ongoing training QA, testing) • Connect with ESP (Adestra) • Platform allows for WWF-UK to create intelligent creative applications ("Applications") that combine content, data, and business logic. The term "Communication" means any email message, web page, display advertisement, mobile message (in-app message, message inbox or push notification) or other communication that is sent, displayed, targeted, created or customized through use of the Services. (Such as polls, countdown calendars, dynamic banners) • Platform if applicable will supply a creative tag, which WWF-UK can embed within the communication. Applications generate intelligent creative each time the affected Communication is opened or viewed, as applicable. WWF-UK can modify the content, data, and logic of an Application at any time. WWF-UK may create an unlimited number of Applications in Communications up to its Maximum Allotment per channel. • WWF-UK should be responsible for final creative assets (Including image files, URLs and custom fonts) • WWF-UK will determine applicable business logic for each application set-up • The platform must also include an analytics dashboard which provides advanced analytics relating to the Platform and performance of Applications.