To develop a communications strategy to align with the National Volunteering Strategy.

Tender description

To deliver a comprehensive communications strategy for implementation by relevant stakeholders and the communications strategy should: Page 3 of 7 • Identify key demographics and target audiences • Develop key messages that communicate the value, benefits and impact of volunteering • Identify key channels to deliver key messages to the target audience • Develop a template information campaign that can be used by organisations that involve volunteers to communicate the benefits and value of volunteering • Identify how other actions within the Communications, Awareness and Recognition theme can be delivered • Identify what communications support, tools and resources will be needed to deliver this communications strategy and how best to secure this support in a cost-effective manner • Include an evaluation plan which measures achievement of the communications objective The successful agency will be provided with a range of research into volunteering (including the benefits and impact of volunteering); existing communications around volunteering at local, regional and national level; and the opportunity to consult with stakeholders in the voluntary sector. Lot 240238: To develop a communications strategy to align with the National Volunteering Strategy. The aim of the project is to develop a communications strategy to align with the National Volunteering Strategy 2021-2025.