Foreign Direct Lead Generation - German Speaking Markets in Europe 2022-2023

Tender description

The West Midlands Growth Company (WMGC) is helping to create new jobs, expand existing businesses and attract new businesses and investment to the region, aligned to the ambitions set out in the West Midlands Combined Authority (WMCA) Strategic Economic Plan. The WMGC is owned by the WMCA and its Constituent Members, with governance that heavily involves the private sector in the majority. Its core WMCA and local authority funding will be used to attract significant additional funding from the private sector and other sources, such as future Devolution Deals. The aim of this project is to appoint a supplier for inward investment lead generation to the West Midlands Growth Company aimed at securing inward investment projects and new direct jobs created from these businesses from German Speaking Markets in Europe. The lead generation activity will be fully aligned with West Midlands Growth Company's strategic direction and will target potential investors for the West Midlands. Geographically targeted within this to appropriate areas of German speaking Europe with specific lead generation activity focussed on prioritising: Future (Smart) Mobility: o Transport Technologies - o Automotive including connected and autonomous vehicle technology o Aerospace o Advanced manufacturing o Rail o Industry 4.0 o Energy storage The above are considered priority sectors with opportunities from this geographic market. However, lead generation more reactively can also be considered from other priority and secondary sectors including for example, food technology, materials and construction technologies, Data-driven healthcare including medical technologies, Creative and Tech and Financial & Professional Services. The project will also create or build on any existing FDI pipeline in the designated territory of German speaking Markets in Europe. The list of target geographies and sectors is by no means exclusive. In this programme, West Midlands Growth Company will strategically target potential investment of both small to medium-sized enterprises (SMEs) and larger enterprises.