Innovate UK KTN - PR

Tender description

Innovate UK KTN exists to connect innovators with new partners and new opportunities beyond their existing thinking - accelerating ambitious ideas into real-world solutions. KTN has a network of over 46,000 unique organisations and 234,000 innovators. KTN is part of Innovate UK - the UK's innovation agency. KTN is seeking a PR agency to support with campaign planning and execution. As the company transitions to Innovate UK KTN, it needs to re-establish its position within the innovation landscape, build brand awareness and reinforce messaging to internal and external audiences. Services Required This request for quotation is to invite suppliers to quote for support on PR. 2.1. Work with KTN's Partnership, PR and Communications Lead to understand KTN's objectives and audience to design and execute campaign plans. 2.2. Establish KTN as a thought leader within the innovation landscape and showcase KTN sector experts and the Executive Team where appropriate. 2.3. Ensure key messages and strategic themes are embedded within the content to build brand recognition and awareness. 2.4. Support Innovate UK, KTN and EDGE establish and communicate their products and services and position within the innovation landscape. 2.5. Work alongside KTN's Online Experience Team to improve user journeys and maximise KTN's reach. 2.6. Work alongside KTN teams to analyse the success of campaigns and help refine our approach to brand awareness and recognition. This tender is to procure a 12-month retainer. Projects and deliverables will be identified on an ongoing basis. KTN requires a quote for services including rates for copywriting and client servicing. Budget: up to 80,000 + VAT Please note that the budget is not committed to the supplier if the contract is secured. Please provide the information requested above to chloe.emery@ktn-uk.org by 17:00, 28th April 2022 at the latest. Submissions will be assessed on an ongoing basis until this date. Shortlisted suppliers will be invited to pitch to KTN before a final decision is made. These pitches are expected to take place w/c 2nd May 2022.