International Thoroughbred Trail - Concept Development Plan

Tender description

The objective of this brief is to develop, formulate and present the overall concept for the International Thoroughbred Trail. The International Thoroughbred Trail (the Trail) is a key project for Fáilte Ireland under the Thoroughbred Country Destination Experience Development Plan (TCDEDP) which aims to deliver the world’s best collaborative thoroughbred visitor experience. The Trail should focus on Kildare and Tipperary. The concept for (the Trail) should include: • Development of the thoroughbred story within the destination • Orientation and mapping of experiences within the destination • Audit and potential solution for interpretation and signage at attractions, experiences and within the destination • Potential solution for online communications of the Trail • Identify and Develop/Utilise key industry clusters and hubs within the destination that can act as access and orientation points for the trail.