Digital OOH Media – Swansea Enterprise Park

Tender description

The City and County of Swansea (‘the Council’) is seeking expressions of interest from appropriately experienced operators with respect to commercial opportunities for supply, management and installation of 4 Digital LED Advertising Boards. (subject to planning consent). Lot 1: The City and County of Swansea (‘the Council’) is seeking expressions of interest from appropriately experienced operators with respect to commercial opportunities for supply, management and installation of 4 Digital LED Advertising Boards. (subject to planning consent). The identified sites below will be on a long lease agreement for use of the land. Sites identified on Enterprise Park, Swansea (Subject to planning) Site 1: Phoenix Way heading Eastbound (Mercure) Site 2: Upper Fforest Way - Heading towards ASDA Site 3: Valley Way heading towards Fendrod Lake Site 4: Jersey Road/ Viking Way Market climate and demands: Out of home (OOH) advertising media is the current fastest growing advertising platform across the UK especially digital. Whilst the digital out of home media (OOH) is soaring, e marketer.com has reported that in 2018 470GBP Million was spent on OOH media and 50% of the spend was attributed to digital advertising. Other authorities such as London, Cardiff, Aberystwyth, Kent and Carmarthenshire to name a few have already instigated and converted their billboards to digital. The use of digital LED displays in place of more traditional paper or stretched vinyl posters is increasingly commonplace in the advertising industry. Unlike their predecessors, digital displays allow for poster images to be changed remotely which greatly improves efficiency and drastically reduces the amount of site visits and physical waste. Guidance for interested party At this stage, Swansea Council are looking to establish market interest for the proposed. Interested parties are asked to submit a response to Simon Aspland, Strategic Estates Simon.Aspland@swansea.gov.uk no later than 12 noon Friday 12th March 2021. Please provide: · Name of organisation and brief description of background and experience. · Proposed digital structure and market opportunities. · Environmental considerations. · Percentage usage and structure of to the authority. · Swansea Council would apply for the necessary Planning permissions. The 3rd party would have to adhere to Swansea Councils advertising policies and restrictions on non-appropriate advertisements. It would be the sole responsibility of the 3rd party supplier to obtain all necessary insurances such as public liability/ accidental damage etc.