Wales Way Creative Cultural Heritage Interpretation and Animation

Tender description

Powys County Council will assume the lead role in the contract, working closely within the project team and partners steering group. All activity will be overseen by Powys County Council Tourism, who sit within the Councils Regeneration Team. • The project is being led by Powys County Council in partnership with Local Authorities: Conwy, Gwynedd, Merthyr Tydfil, Rhondda Cynon Taff, Cardiff, Ceredigion and Brecon Beacons National Park Authority. • The project area covers all of the above local authority areas, with specific reference to the Cambrian Way catchment and in part the Coastal Way (Ceredigion catchment • Across the area tourism is a significant economic sector, as such it is vital that tourism develops in a sustainable manner that not only enhances the rural communities but also that of the valued natural environment, with its strong conservation ethos. The strategic context The Welsh Government Tourism Strategy for Wales, ‘Partnership for Growth’ outlines the importance of Destinations for future tourism activity and in terms of growing the value of tourism to the economy of Wales. In brief, the focus for Visit Wales is on building the National brand, whilst assisting to develop effective partnership working within tourism, at a destination level, to deliver: • high quality, ‘reputation changing’ product that enhances the visitor experience and delivers enhanced customer satisfaction; more professionalism and higher aspirations amongst the tourism trade; and an enhanced sense of place in the local tourism offer. The role of this contract is add value to regional and national work, undertaken by Visit Wales and Local Authorities in addition to on-going work in other destinations.