Request for tenders (RFT) to design and develop a communications outreach model and toolkit for the National Adult Literacy Agency (NALA) as part of the Erasmus + Check-In-Take-Off (CITO) project

Tender description

The National Adult Literacy Agency (NALA) invites tender submissions to develop a communications outreach model and toolkit for the local promotion and engagement of a new literacy App called CITO. This model and toolkit will facilitate a local outreach campaign in each of the three partner countries involved in the CITO project, with the agency supporting the implementation of this campaign in Ireland. The communications outreach model and toolkit will: - include a selection of local awareness raising activities, which will highlight the importance of having good basic skills and the role of key stakeholders in embedding that message into their work; - highlight the benefits for different target groups of using the CITO App and ultimately returning to learning; - identify best practice in the promotion and adoption of the CITO App; and - provide a scalable solution that can be replicated in different cultures and countries across Europe. The deadline for submission of tenders is 5pm Wednesday 10 March 2021.