Creative Marketing

Tender description

Strategic and Creative Services, Account and Project Management and Production Services for MTR First South Western Trains Limited. Lot 1: Strategic and Creative Services and Account and Project Management Strategic services: Develop consumer and competitor insight working with SWR and its other agency partners as agreed. Develop strategic territories, channel strategies and messaging hierarchies to support the development of brand, base, tactical, reactive, PR and social campaigns as agreed with SWR. Develop creative briefs and oversee creative development from a strategic perspective, as agreed with SWR. Attend creative reviews and client creative presentations, to ensure all agency work meets with the agreed brief and objectives. Develop research proposals and oversee research initiatives as required and agreed with SWR. Develop and deliver proposals for campaign measurement and evaluation as agreed with SWR. Creative services: Development and delivery of fully integrated campaigns across SWR communications (including, but not limited to ATL and BTL campaigns, PR Campaigns, Social Media Campaigns, Brand campaigns, Tactical / Reactive campaigns), as defined by the client brief and an agreed scope of work and cost estimate. To develop creative campaigns from initial high-level territories through to final client agreed concept development across a range of through the line channels (as defined and agreed with SWR), prior to going into production. To ensure creative consistency through the application and development of SWR's brand guidelines. To oversee and sign-off the pre- and post-production process including all design, copy, imagery, AV content and build to an agreed media plan (as agreed with SWR in writing), ensuring all aspects of a campaign meet with the agreed objectives and signed-off concept. On the SWR's request, act as creative lead where other external agencies are producing deliverables for the Client. The Agency will work collaboratively with all external agencies as appointed by the Client to ensure optimum output and synergy through the line. Account and project management: To update SWR weekly on the progress of all projects, plus quarterly review meetings to discuss performance and financial housekeeping. To secure all necessary sign-offs and approvals from authorised personnel as required during the campaign development process. Manage the budget and update SWR as frequently as required (and at least weekly) to ensure that the projects are delivered within the agreed budgets as defined in the scope of work for each. Ensure that all projects are proceeding in accordance with the agreed timetable, and promptly communicate to SWR any delay or potential delay to the Client Ensure that all projects are proceeding in accordance with the agreed scope of work and / or contract, and promptly communicate any proposed deviations from the services listed, or in a separate scope of work, provided that any deviations may only be made once agreed by SWR in writing. Notify in advance if a project will require additional fees, and provide to SWR a breakdown of the time needed - outlining the hours assigned to each member of the Suppliers personnel so that SWR can review and agree in writing how to proceed before any additional services can commence. Lot 2: Production Services To develop finished campaign assets to an agreed specification as agreed with SWR To source, oversee and manage suitable 3rd party suppliers and external agencies to produce assets as agreed with SWR, securing the necessary usage rights To oversee the pre-production, production and post-production process to an agreed scope of work ensuring work is delivered on time and on budget to media owners as defined in the scope of work for each project, and any associated client approved media plans.