Communications and Advertising Framework

Tender description

Southern Water Services (SWS) is in a rapid state of transformation. To support this, there is a need to put in place different contracts to assist the SWS Communications team in the provision of communications services through a new multi-lot framework. Due to the wide range of requirements, this framework was split into five lots, with a differing number of service providers being awarded a place on the framework under each of the lots. The five lots which formed the framework are listed below. Lot 1: Strategic Communications Services will include but not restricted to: Public relations services / political lobbying Employee/stakeholder engagement, strategy and change Corporate reputation Crisis communications Regulatory reports and planning services Lot 2: Full Service Campaign Support Services will include, but not be restricted to: Full service campaigns, made up of the following: Marketing strategy development Creative for campaigns Digital marketing and social media Direct marketing Internet/website/social media support Lot 3: Radio Advertising The agency will provide radio advertising services, either in-house or through sub-contracting to other agencies. The services listed below are examples of the types of services provided. This is not an exhaustive list. Planning and execution of radio campaigns, covering all of Southern Water’s water and wastewater region. Ad scheduling Events/sponsorship On-air promotions Recruitment advertising Audio Production – including: Producing radio fillers, podcasts, editorial for broadcast Large and small scale production requirements (e.g. high production value radio/podcasts). Lot 4: Press and Print Advertising Services will include, but not be restricted to: Placing notices in local and regional newspapers, magazines and via outlet’s social media channels, both print and digital, targeting both niche and broader markets, in a variety of sizes. The supplier should have the ability to advertise in an array of different newspaper or publications and social channels that cover both local and regional areas across Southern Water’s water and wastewater region. Advertisement design and placement Manage and deliver digital marketing campaigns via owned or earned channels Targeted door-to-door distribution (optional) Lot 5: Televesion and Film Creative & Production Agencies are able to offer development and production services on a standalone basis. Agencies are invited to bid based on capability to provide, assist, build and decision support one or more of the following services: Brand content Strategy and creative Moving picture and video production – including but not limited to: Promotional films, online content, interviews Production requirements, including storyboarding, casting, filming, editing, colour grading, and audio mixing. End-to-end management of TV ad production and approvals, including clearcast process. Animation and motion graphics Lot 1: Strategic Communications Services will include but not restricted to: Public relations services / political lobbying Employee/stakeholder engagement, strategy and change Corporate reputation Crisis communications Regulatory reports and planning services Lot 2: Full Service Campaign Support Services will include, but not be restricted to: Full service campaigns, made up of the following: Marketing strategy development Creative for campaigns Digital marketing and social media Direct marketing Internet/website/social media support Lot 3: Radio Advertising The agency will provide radio advertising services, either in-house or through sub-contracting to other agencies. The services listed below are examples of the types of services provided. This is not an exhaustive list. Planning and execution of radio campaigns, covering all of Southern Water’s water and wastewater region. Ad scheduling Events/sponsorship On-air promotions Recruitment advertising Audio Production – including: Producing radio fillers, podcasts, editorial for broadcast Large and small scale production requirements (e.g. high production value radio/podcasts). Lot 4: Press and Print Advertising Services will include, but not be restricted to: Placing notices in local and regional newspapers, magazines and via outlet’s social media channels, both print and digital, targeting both niche and broader markets, in a variety of sizes. The supplier should have the ability to advertise in an array of different newspaper or publications and social channels that cover both local and regional areas across Southern Water’s water and wastewater region. Advertisement design and placement Manage and deliver digital marketing campaigns via owned or earned channels Targeted door-to-door distribution (optional) Lot 5: Televesion and Film Creative & Production Agencies are able to offer development and production services on a standalone basis. Agencies are invited to bid based on capability to provide, assist, build and decision support one or more of the following services: Brand content Strategy and creative Moving picture and video production – including but not limited to: Promotional films, online content, interviews Production requirements, including storyboarding, casting, filming, editing, colour grading, and audio mixing. End-to-end management of TV ad production and approvals, including clearcast process. Animation and motion graphics