CEFAS21-64 Creative Services Framework

Tender description

The Authority completes work for the UK government, international governments and private industry and are increasingly looking to engage with the aforementioned audiences and the public to share the key findings from science. These projects are either delivered on behalf of Cefas itself or managed by Cefas as part of wider project/programme delivery outreach and communication deliverables. To help Cefas meet the increasing need to communicate with these audiences, the Authority requires to engage a variety of organisations to cover the expanding ‘Creative Services’ requirement by generating a Creative Services framework delivered over 3 Lots as described below. The ‘Creative Services Framework’ will enable pre-appointed suppliers to be engaged in a ‘call-off’ style fashion providing a swift and compliant route to market as and when requirements are identified. Examples of previous work are included in the Tender package to provide the Tenderer with information on minimum expectation – please do not share of distribute these without the prior permission of Cefas. Tenderers have the opportunity to bid for all or any combination of the Lots, but a separate Tender must be submitted per Lot. The Lots are described below. Lot 1 - Graphic Design Lot 2 - Audio Visual Lot 3 - Communications & Editorial Strategy Lot 1: Graphic Design - creative direction and management - developing design concepts and content suitable across all media channels eg infographics, education materials, reports and leaflets. - developing brand propositions, inclusive of relevant research - designing brand identity including: Logo, core messages, Intellectual Property Rights, trademarking - defining brand values - developing/producing multi-channel brand guidelines - developing/producing templates and guidelines for websites - typesetting, proofing, and pagination - liaison with printers/print managers - liaison with translation companies for international products, as required Lot 2: Video and photography production services, either together or on a separate basis, covering the following elements: • moving picture and video (broadcast, online etc) – including: promotional films, online content, interviews, training videos and large and small-scale production requirements (from short informational documentaries to talking heads) • sound – including: in support of video projects, large and small-scale production requirements (from high production value radio to podcasts) and Podcasts • stock imagery - sourcing • digital media – driving engagement (rich media, video, mobile and standard) • other channels where appropriate and as required • animation and motion graphics (desirable, but not essential) • experience of working onboard seagoing vessels and underwater would be desirable (although not essential) • Experience of working internationally, or with overseas partners, including translators and actors, would be desirable, but not essential Lot 3: Provide a wide range of editorial services across multiple media; this may include, but is not limited to: • copy production for leaflets, booklets, annual reports, websites and other related items • copy checking • technical writing for specialist audiences • copy to translate our complex science into text that engages non-science audiences, including policy, industry