Digital Advertising: Suicide Prevention and Mental Health Support

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Liverpool City Council are currently developing two behaviour change initiatives to raise awareness of the support available for mental health concerns including suicide prevention. The two initiatives are: 1 Suicide Prevention: Targeted at people who are concerned about someone who may be contemplating suicide. The campaign raised awareness of signs to look out for, how to approach someone & what to say and services available to help. 2 Mental wellbeing support: Targeted at all ages, the campaign raises awareness of the range of services available based on the level of support needed. The overarching strategy with both campaigns is to engage with adults 16+ to raise awareness, educate and motivate action. This is an exciting opportunity for an agency to be involved in the delivery of these two innovative campaigns. We are looking to appoint an agency with strong targeting and optimisation skills to deliver a digital advertising plan for the two campaigns.