Christmas in Liverpool - Media Buyer

Tender description

CHRISTMAS IN LIVERPOOL - MEDIA BUYER Marketing Liverpool is the city region's destination marketing organisation (DMO). We are responsible for promoting the city region as a place to live, visit, study and invest; ensuring the city's global brand is communicated positively, consistently and imaginatively. Objective To attract to UK & NW visitors to experience 'Christmas in Liverpool' Marketing Liverpool is commissioning a media buying company to plan and deliver a marketing campaign for 'Christmas in Liverpool' 2021 to attract visitors to experience Liverpool's retail, hospitality, hotels, events and attractions. Requirements The successful company will have the following skills and experience: • Experience of managing high profile marketing campaigns to attract visitors to a destination • Ability to realise campaign objectives and return on investment through detailed, strategic planning and creative thinking • Track record of working across platforms including digital (PPC, display, paid social media), TV, radio and print to deliver an effective and measurable marketing campaign • Demonstrate ability to effectively evaluate marketing campaign, providing analysis, insights and recommendations for future improvements Timescales The campaign will be launched on Thur 11 Nov, until 31 Dec.