UA:PBC branding and marketing strategy and campaign

Tender description

The project aims to provide the UA:PBC, the Ukrainian public broadcaster, with the support needed to create a clear and compelling brand and marketing strategy for its entire portfolio of brands. Looking at both the masterbrand and all its sub-brands, the project aims to articulate each brand's concept, purpose, positioning, differentiators and personality. This should be contained within a brand guide, which should include but not be limited to: brand system, colour, typography, brand voice/language, sound, motion behaviours, logo and marketing applications (billboards, digital, social, sample promo frames). The objective of this exercise is to create a universal (set of) brand(s) that appeals to all Ukrainians, develop a positive perception among Ukrainian audiences towards the Ukrainian public service broadcaster, and contribute to increasing trust in public service broadcasting. In order to then develop and communicate the brand strengths and drive audiences, the project aims to support the broadcaster in developing a promotional campaign. Tenders must be sent to the contracting authority before 20/10/2021 at 23:59. All applications must include the requested documents. Applications must be submitted in English exclusively to the contracting authority. By email to: Ellie.haworth@bbc.co.uk and Julie.boutros@bbc.co.uk Either by post or by courier service, in which case the evidence shall be constituted by the postmark or the date of the deposit slip, to: Ellie Haworth, BBC Media Action Ibex House, EC3N1DY, London UK. The contract title (UA:PBC branding and marketing strategy and campaign) and reference (UKECA11082021) must be clearly indicated on the email subject line or marked on the envelope containing the application and must always be mentioned in all subsequent correspondence with the contracting authority.