Oxford Tourism Campaign

Tender description

<p>Oxford City Council is seeking to procure a marketing or tourism organisation to promote Oxford city centre as a tourist destination for UK residents. The aim of the campaign is to increase footfall to and spend in Oxford city centre&rsquo;s businesses &ndash; particularly its independent and small businesses &ndash; to support a safe and successful reopening following the Covid-19 pandemic. The overall aim is to protect jobs in Oxford city centre. Oxford&rsquo;s economy is particularly reliant on tourism &ndash; the sector generates approximately &pound;780m for local businesses annually &ndash; but this has been hit by the Covid-19 pandemic. The campaign should run between September/October 2021 and March 2022. However, the main focus of the campaign should be the run-up to Christmas 2021 &ndash; known as &lsquo;the Golden Quarter&rsquo; in the retail industry. The campaign should target high-spending UK residents who are within a reasonable distance of Oxford city centre. The preference would be to encourage overnight stays in Oxford city centre, but encouraging daytrips would also be welcomed. The total budget is &pound;80,000, which must include both the organisation&rsquo;s administrative costs and the costs of the promotional campaign (e.g. digital/print advertising spend).</p> Keywords: marketing, communications, oxford, tourism