UK_2021_Study UK Campaign: Research and evaluation

Tender description

The research and evaluation required for the Study UK campaign consists of two lots. The first lot will require a thorough and robust evaluation of the Study UK campaign with a return on investment analysis. Evaluating financial impact is required and we are also keen for the appointed bidder to evaluate the social and wider impact of the campaign for this study. Lot 2 consists of two studies. The first study requires evaluating the effectiveness of the Great/ Study UK campaign in terms of encouraging prospective international students in our priority markets to choose to study in the UK. The second study is required to understand the impact of Brexit on prospective EU students’ perceptions of studying at a UK higher education institution. Lot 1: Evaluating the impact of the Study UK campaign Lot 1 will require a thorough and robust evaluation of the Study UK campaign with a return on investment analysis. Evaluating financial impact is required and we are also keen for the appointed bidder to evaluate the social and wider impact of the campaign for this study Lot 2: Research with prospective EU students Lot 2 consists of two studies. The first study requires evaluating the effectiveness of the Great/ Study UK campaign in terms of encouraging prospective international students in our priority markets to choose to study in the UK. The second study is required to understand the impact of Brexit on prospective EU students’ perceptions of studying at a UK higher education institution.