East Suffolk digital trails and experiences pilot

Tender description

East Suffolk Council Economic Development Team have been awarded funding through the Welcome Back Fund from the European Regional Development Fund (ERDF) to support the safe return to high streets and help build back better from the pandemic. This funding builds on the Reopening High Streets Safely Fund announced in May 2020 and forms part of the wider support government is providing to communities and businesses. As part of a wider programme of building back better projects that East Suffolk Council will be running between July 2021 and March 2022, we are looking to procure a digital trails and experiences solution. The digital solution should engage visitors and residents to explore East Suffolk's 12 major Towns and Villages. We would like to promote walking routes, trails, the individual towns character and assets and support an increase in footfall into the town centres to the benefit of all businesses. We are looking to pilot the digital solution in a minimum of 2 of our towns with a maximum of 12 town pilots. East Suffolk Council would like to explore all options for the digital solution to make it a new and exciting product for our towns residents and visitors to get involved in. We would therefore like to hear from digital experts to provide a vision of how this could be developed and functionally work. For example, we would welcome bids that are looking to develop any of the following or another creative solution: a native / hybrid / web app, a mobile friendly website, an audio tour guide, or hybrid approach. Likewise, we are open to suggestion as to what could be included within the digital solution, whether this be augmented reality, discovery trails, integrated local event listings, integrated public transport information, riddle puzzles, fitness statistics and more. In East Suffolk we are continually looking to stand out from the crowd! The responsibility for all aspects of the digital solution creation from refining the concept to designing the solution will the responsibility of the successful tender.