Medway Challenge Campaign

Tender description

Medway Council is looking to seek tenders from a suitably skilled provider to develop a high profile and high impact campaign that has a working title of the Medway Challenge. Tackling obesity is a strategic priority for Medway Council and the Medway Health and Wellbeing Board, however Medway currently has the highest adult overweight and obesity rate in the South East https://fingertips.phe.org.uk/profile/public-health-outcomes-framework/data#page/3/gid/1000042/ati/402/iid/93088/age/168/sex/4/cid/4/tbm/1/page-options/car-do-0 The evidence base suggests that a combination of the following actions will support residents to achieve and maintain a healthy weight • Advocates and leaders that champion the healthy weight agenda • Outdoor environment that promotes walking, cycling and active travel • Healthy weight is a high priority in the building and design process • Safe, accessible and well used greenspaces, parks and play areas • Affordable healthy food retailers and accessible free drinking water available • Fewer low cost unhealthy food and drink options advertised and on sale • Residents with the skills and confidence to cook and grow healthy foods • Healthy and active education settings and workplaces • Affordable and diverse range of community exercise and sports clubs • Front line professionals raising the conversation and making referrals • Effective weight management support services for all ages • An environment that normalises breastfeeding • Effective breastfeeding support and Baby Friendly Accredited services • Healthy weight opportunities in all policies, strategies and action plans • Campaigns that motivate residents to start and maintain a healthy lifestyle It is this campaign level, that the Medway Challenge seeks to operate, in order to positively affect many of the other priority actions. There are existing healthy weight campaigns and marketing projects which promote individual services and key messages, however we are seeking to develop a prominent campaign in the form of a challenge, to a wide range of people and organisations. Lot 1: Medway Council is looking to seek tenders from a suitably skilled provider to develop a high profile and high impact campaign that has a working title of the Medway Challenge. Tackling obesity is a strategic priority for Medway Council and the Medway Health and Wellbeing Board, however Medway currently has the highest adult overweight and obesity rate in the South East https://fingertips.phe.org.uk/profile/public-health-outcomes-framework/data#page/3/gid/1000042/ati/402/iid/93088/age/168/sex/4/cid/4/tbm/1/page-options/car-do-0 The evidence base suggests that a combination of the following actions will support residents to achieve and maintain a healthy weight • Advocates and leaders that champion the healthy weight agenda • Outdoor environment that promotes walking, cycling and active travel • Healthy weight is a high priority in the building and design process • Safe, accessible and well used greenspaces, parks and play areas • Affordable healthy food retailers and accessible free drinking water available • Fewer low cost unhealthy food and drink options advertised and on sale • Residents with the skills and confidence to cook and grow healthy foods • Healthy and active education settings and workplaces • Affordable and diverse range of community exercise and sports clubs • Front line professionals raising the conversation and making referrals • Effective weight management support services for all ages • An environment that normalises breastfeeding • Effective breastfeeding support and Baby Friendly Accredited services • Healthy weight opportunities in all policies, strategies and action plans • Campaigns that motivate residents to start and maintain a healthy lifestyle It is this campaign level, that the Medway Challenge seeks to operate, in order to positively affect many of the other priority actions. There are existing healthy weight campaigns and marketing projects which promote individual services and key messages, however we are seeking to develop a prominent campaign in the form of a challenge, to a wide range of people and organisations.