Good Recruitment for Older Workers - GROW 2 design and test phase

Tender description

The overall aim of the Good Recruitment for Older Workers (GROW) project is to minimise age-bias in the recruitment process. Our research studies in Phase 1 of the project have demonstrated that there were areas of potential bias throughout the recruitment process. This covers the overall recruitment landscape, the experiences of older workers, and the language and messaging used in job ads and sites. Following on from phase 1, Ageing Better wants to use the findings from this research to design, test and identify the best approaches to reduce age-bias in recruitment. The focus for this phase will be to build relationships with employers and recruiters to co-design and test multiple approaches, leading to practical models that can be scaled. This phase focuses on understanding employer and recruiter behaviours and designing and testing new approaches that result in more age-inclusive recruitment outcomes.