Audience Perception and size survey, Western Balkans

Tender description

Media for All is funded by the UK's Foreign and Commonwealth Office (FCO) and delivered by a consortium of organisations led by the British Council. The project aims to contribute to a positive shift in citizens' engagement with independent media in the Western Balkans. The long-term outcomes of the project are: • Project-supported media outlets are more financially resilient and working in accordance with adopted policies, including on gender in the workplace. • Project supported media outlets and media professionals produce quality, relevant, gender-sensitive content that attracts and engages new audiences, including women and marginalised groups. The project is delivered across six countries in the Western Balkans (Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia and Serbia) and will provide grants and technical assistance to a range of media outlets. The purpose of the audience perception survey is to gauge the size of the audience of supported media outlets and the quality of the relationship between the outlets and their audience, and changes over the project period.