Q.5215 POWYS TEACHING HEALTH BOARD CHARITY BRAND DEVELOPMENT

Tender description

The PTHB Charity invites quotations for the following specification from applicants. Applicants are invited to create a new brand identity for the Charity with input from key stakeholders (PTHB staff, third sector partners, service users and beneficiaries). The brand development work should include but not be limited to the following requirements:  Collaborate with the Charity team to research and secure input from existing stakeholders which is reflected in the final product.  Choose an appropriate new public-facing name for the Charity, which clearly conveys its aims and objectives.  Create new logos, imagery and choose appropriate typefaces for the Charity’s use across internal documents, social media channels and other digital platforms (including websites).  Develop and produce brand materials that demonstrate continuity through tone and messaging and relevance to the Charity’s target audiences.  Establish guidelines for the use of the brand in various scenarios and provide a platform from which to build campaigns and communications going forwards.  Supply and transfer the ownership of design assets in raw file format. The new branding will need to engage the Charity’s existing and target audiences. The Charity’s audiences can be broken into two primary divisions – internal health board staff and volunteers, and members of the Powys Community (this includes patients, fundraisers and third sector partners). Input from these will be key as the Charity is aiming to increase its relevance to both. It is expected that the provider should be able to demonstrate a wide knowledge of brand development, the public and third sector in Wales, graphic design and marketing skills.