Digital Media Partner/s

Tender description

The Contracting Authority acting on behalf of the National Lottery Promotions Unit (NLPU) seeks to conduct a tender process to establish contract/s with a digital media partner or partners to create and publish digital/online/social media content on their own social media channels or platforms that will reach and appeal to a UK audience of 18-34 year old's. The requirement is divided into two lots under which the Contracting Authority is seeking to establish contracts. This includes but is not be limited to the following campaigns; • The National Lottery Awards (Lot 1) • Young Adults Campaign (Lot 2) It is intended that a contract will be awarded to one digital media partner for each lot. You may bid for one or both lots and may subsequently be awarded a contract for one or both lots. Tenders are invited only from interested parties who; • are able to create and publish pieces of digital/online/social media content including videos on their own social media channels or own platforms that have a demonstrable audience of at least 1 million in accordance with the target demographic for each campaign (Typical range 18-34-year old's). • have demonstrable experience of successful delivery of a requirement of a similar scale to those detailed within the scope of works (provided with tender documents) in the last 18 months. Full details of the contract requirement can be found within the tender documents. Those wishing to access the associated tender documents and/or participate within the tender process should register their organisation details at https://tnlcommunityfund.bravosolution.co.uk/ and search for project _1258. Please note: The closing date for tender submissions is 15:30 on 22nd July 2021. Interested parties are therefore advised of the importance of registering their organisation details and accessing tender documents via the provided link at their soonest opportunity. About us: The National Lottery Promotions Unit (NLPU) was set up in 2002 to communicate with consumers from a pan-National Lottery perspective so that National Lottery players know how their good cause money is being spent. Each week £36million is raised by National Lottery players which goes towards good causes. We seek to increase public knowledge of the variety and extent of National Lottery funding to good causes and to encourage National Lottery players to make the link between their spend on lottery products and the impact on communities all across the UK. The NLPU works across all 12 of the National Lottery funding distributors to tell good cause stories across the sport, art (and ‘the arts’), film, community and charity, and heritage sectors. A key component of the NLPU’s digital strategy for the next three years is for our content to reach as wide an audience as possible while attracting significant engagement from viewers. To find out more about the sorts of good cause projects The National Lottery (TNL) funds, visit https://www.lotterygoodcauses.org.uk/ Lot 1: Please see short description at II.1.4). Full details are provided within the tender documents. Additional information: Please refer to section VI.3) for any additional supporting information Lot 2: Please refer to above short description. Please refer to tender documents for full details. Additional information: Please refer to section VI.3) for additional supporting information