Killarney Brand Proposition

Tender description

Fáilte Ireland is seeking proposals from suitably qualified suppliers for the provision of the following services: Develop a brand proposition for Killarney creating a unified destination marketing approach supported by a narrative that defines the destination ambition for Killarney, delivered with the resources required to create an impactful world class tourism destination brand recognised domestically and internationally. Create a fully formed brand identity for use across all platforms and marketing collateral that can be used by both the local authority, Failte Ireland, NPWS/OPW and Killarney industry. Killarney is a Gateway to the Wild Atlantic Way and needs to align itself to the overarching Wild Atlantic Way brand but retain its own unique selling point which is Killarney.