AHDB In-Market Representative for North America (covering dairy products)

Tender description

AHDB are looking for an English speaking In-Market Representative to North America (USA & Canada markets) for British dairy products. These products will be from England, Wales & Scotland. The successful representative must have the expertise and experience to identify the right priority market segments, along with the ability to devise the best local strategy to support and achieve effective market growth. AHDB require the representative to be based or have a commercial office in Toronto, Montreal or the East Coast of USA, evidence of this will be required as part of the award criteria. The successful representative will be expected to: • Liaise closely with the AHDB Dairy Exports team, to agree and update on activity and provide the latest market intelligence and insights • Identify and develop priority markets (East coast, West coast or specific states for dairy products) • Effectively maintain and build new relationships with relevant contacts in the US & Canada. Where appropriate, work jointly with them to increase market exposure and demand for British dairy products. • Devise and implement effective local strategies to promote British dairy products aimed at increasing awareness and brand loyalty. • Devise and help implement online and social media strategy in conjunction with AHDB Dairy & a social media company to raise awareness of British Dairy products. • Support in-market exhibition activity. • Liaise with AHDB staff in areas such as media, PR, digital.