Media Services

Tender description

Crown Commercial Service (CCS) as the Authority intends to put in place a Pan Government Collaborative Agreement for the provision of media services to be utilised by Central Government Departments and all other UK Public Sector Bodies, including Local Authorities, Health, Police, Fire and Rescue, Education and Devolved Administrations. It is intended that this commercial agreement will be the recommended vehicle for all media services required by UK Central Government Departments. This agreement replaces RM6003 Media Buying which expires May 2022. The Agreement will have a 5 lot structure: Lot 1: Strategic Media Activation (media buying) Lot 2: Public Sector Media Planning and Buying Lot 3: Out of Home Media Lot 4: Advertising Revenue Generation Lot 5: Service Evaluation and Performance The list of above services is the current expectation but it is subject to change before publication of the Contract Notice. Lot 1: Strategic Media Activation (media buying) Estimated value: £900,000,000 (£900 million) Single-Agency Lot: The agency will provide domestic and international media buying services Lot 2: Public Sector Media Planning and Buying Estimated value: £90,000,000 (£90 million) Multi-Agency Lot: The agencies under this lot will provide media planning and media buying services to public sector organisations, not including central government Lot 3: Out of Home Media Estimated value: £30,500,000 (£30.5 million) The Agency will be capable of providing specialist agency services related to the buying of Out-of-Home advertisements. Lot 4: Advertising Revenue Generation Estimated value: £14,500,000 (£14.5 million) Multi-Agency Lot: Agencies will be capable of providing services for monetisation of advertising real estate, fixtures and furnishings. Lot 5: Service Evaluation and Performance Estimated value: £800,000 (£800 thousand) The agencies under this lot will provide advisory, auditing and contractual compliance services specification for marketing communications services