045-2021-Q-BWAL

Tender description

Business Wales provides a first class business support service to small and medium sized enterprises (SMEs) in Wales on behalf of the Welsh Government, and is funded by the European Regional Development Fund. The service is delivered by Growth Partnership Wales, a partnership of Business in Focus, Antur Teifi and Serco Regional Service Ltd. Delivered by Serco Regional Services Ltd the Superfast Business Wales is a service element of Business Wales, which started in January 2016. It supports eligible businesses across Wales to understand, adopt and exploit the benefits of Superfast Broadband. The successful supplier will be required to work in partnership with the in-house SFBW marketing team to promote the Superfast Business Wales service to local businesses and partners from across Wales. All collateral needs to meet our brand guidelines (attached) and relevant to our target audience*, helping to drive people to our website and through our service. Requirement Serco Regional Services Ltd is seeking to implement and maintain a comprehensive e-mail marketing system solution that covers all aspects of email marketing, campaign creation, content customisation, email optimisation, tracking and reporting. The successful organisation will be required to support these objectives: - The system could be required to integrate our website analytics system (Google Analytics) - The solution must satisfy the requirements of the UK and European Union privacy legislation and specifically the General Data Protection Regulations (GDPR), included in the Data Protection Act 2018 and the Privacy and Electronic Communication (EC Directive) Regulations (PECR) 2003. - It would be preferable that the system offers some element of PAYG so that we can be flexible and efficient The following requirements for the winning organisation are essential: - All email marketing needs to adhere to the guidelines for European funded programmes and meet the branding guidelines for Business Wales - Ability to operate dual language email campaigns with recipient preference - Single database of all communications recipients from which selections and segmentations (e.g. Regional/Sector) can be made. - Flexible data model so new custom fields can be added as and when needed (with specific data types) - Ability to create user roles to control access to certain administration functions - Import recipient data in bulk - Merge and append batch recipients or new fields - Deduplication of matched data on primary key (email address) - Subscriber management via a web portal (so recipients can self-service their preferences) - Selection of recipients for selection and segmentation through query function on all standard fields (not including new custom field) - Link to Google Analytics - Export recipient data and management information - Spam filter check, test and report - Dispatch of plain and or HTML emails based on preference - Built in simple easy to use WYSIWYG editor, and ability to switch to code view - Template creation - Workflow process to include role based creation, approval and send permissions - Schedule dispatch - Image library that enables the management of permissible images for email content - Personalisation to include one of more data fields to be included in email content - Audit trail of recipient management and emails sent - Assurance of inbox delivery not just sent (e.g. undeliverable, out of office etc…) - Incorporated social media sharing of email content - Forward to a friend - Management information including, dispatch, delivery, bounces, (inc soft) opens, clicks, unsubscribes cross reference able by campaign - Admin reporting include standard system admin information - Ability to export all data in to provide long term audit records (beyond the period of contract) - Ability to remain compliant with Privacy legislation (Data Protection Act 1998, Privacy and Electronic Communication Regulations 2003) The following r