The Provision of Digital Customer Experience and Optimisation Design Services/Res/PRO/2021

Tender description

The Open University seeks a provider to help the Digital and Customer Experience team within the OU Marketing and Communication organisation to create and curate effective and compelling digital customer experiences for potential new students such that they can easily Find, Choose and Register for their study with the OU to achieve their study goals and life ambitions. Lot 1: The Provision of Digital Customer Experience and Optimisation Design Services The Open University seeks a provider to help the Digital and Customer Experience team within the OU Marketing and Communication organisation to create and curate effective and compelling digital customer experiences for potential new students such that they can easily Find, Choose and Register for their study with the OU to achieve their study goals and life ambitions. The contract is for an initial period of 2 years and may be extended by the OU for 2 further periods up to a maximum of 4 years in total at its discretion.Summary of Key Requirements Analysis Journey Mapping Journey Design Digital Maturity Design Standards CRM Optimisation CRO Optimisation SEO and Content Optimisation