City Positioning Marketing Consultancy

Tender description

As a place, we have significant existing strengths and have developed some great plans for how we will grow and change over the coming decades, but our challenge is in telling that story in a compelling and cohesive way that celebrates the uniqueness of our city. We want to share the great things are already happening here and that more is coming. We want to clearly demonstrate the strengths of our city, which is often underplayed. We want to show what an attractive place this is to invest, to come and live, work and play in. We need a powerful narrative with messaging that works across different audiences and formats. We also need something that creates a buzz and excitement about what is on offer here, that challenges perceptions with an authentic story of Milton Keynes today and its future. And we need this messaging to be fit for the long term, rather than tailored for the specific circumstances we find ourselves in today. Our overall ambition following this work is that the city will notice an increase in visitors with perceptions of Milton Keynes improved. We will see Milton Keynes recognised as a hot spot for investment with a growing reputation as a great place to do business. We will also see more interest in the city as a place to live.