Advertising Services Tender

Tender description

This procurement relates to the provision of advertising services to Visit Belfast. Visit Belfast is seeking to appoint a suitably qualified, experienced and competent advertising agency that is able to assist Visit Belfast in promoting the Belfast City Region as a world class visitor destination. Visit Belfast is seeking to appoint a service provider to provide the required services for a three year period (with a possible maximum two year extension, at the sole discretion of Visit Belfast). For clarity, estimated value of the contract below is based on a maximum potential contract duration of 5 years. The estimated value of the contract per annum is between 500 000 GBP and 1 000 000 GBP. Lot 1: To assist Visit Belfast in the delivery of its business and leisure marketing and commercial plans, it wishes to secure creative, innovative, effective and competitive leisure and B2B advertising services (Services). These Services must add significant value and support to Visit Belfast’s integrated marketing, sales and communications in its key markets for leisure and business tourism.Visit Belfast’s requirement for advertising services is closely aligned with its annual business plans and strategy. Campaigns and marketing services required under any contract awarded to the successful bidder will be agreed individually between Visit Belfast and the successful bidder. Visit Belfast is under no obligation to award any (or any minimum level of) Services required exclusively to the successful bidder and does not commit or guarantee that any number, value or scale of projects will be called off from the successful bidder during the contract.A comprehensive advertising service is required to support the work of Visit Belfast and incorporate the Belfast Place Positioning brand in all campaign communication, and as appropriate, aligning with Tourism NI’s Experience Brand. The successful bidder will be responsible, as briefed by Visit Belfast, for the planning, coordination, management, delivery and evaluation of strategic advertising campaigns for Belfast.The Services will include media selection and optioning, creation and development of themes and design concepts translated across a wide variety of media, creation, and edits / refresh of film, TV and radio adverts in line with brand and partner requirements, out of home and digital media, production of relevant of complementary web communications material, brochures, exhibition display and other tactical activity as required by the campaign and within budget identified. The successful bidder will be required to deliver on the following:• Strategic planning and direction based on visitor insight/research and have the ability to utilise this information to enhance the advertising brief;• Have the ability to deliver effective, creative and innovative advertising services incorporating best practice, demonstrating creative concept, thought processes, media selection rationale and illustration of final solution;• Media direction: media strategy, planning, buying, delivery, evaluation and innovation;• Video production to support web and digital marketing in respect of Belfast’s international positioning as a leisure and business destination;• Demonstrate an understanding of Belfast’s key tourism and cultural products, visitor experiences, priority segments and local and international markets;• Effective contract management ensuring best value for money, the highest quality and consistency of service delivery, effective client liaison and management of third party suppliers;• Adhere to set budgets and tight deadlines and delivering within the parameters set; and• Support Visit Belfast in its achievement and delivery of advertising service outputs to meet its key productivity indicators, performance measures and city-wide objectives.