Awarded contract

Representation work for the Belgium market

Details

Value
EUR 560,000
Topic
Marketing services
Published
6 April 2021

Tender description

AWARDED - AHDB France works to develop awareness of Assurance and Quality schemes such as the Quality Standard Mark (QSM) for beef and lamb, Red Tractor and the Protected Geographical Indication (PGI) West Country (beef and lamb). To support this, AHDB requires the delivery of a comprehensive marketing and communication plan. Representative must live in Belgium or have a commercially based office Lot 1: The Belgian retail market for lamb is small and mainly supplied with imported lamb. Nevertheless this market is open to more volumes and more added value in terms of marketing. AHDB wishes to differentiate beef and lamb produced under assurance schemes with supporting brands such as the QSM – Agneau St George and Boeuf St George, Red Tractor and PGI West Country, possibly “Food is Great” or similar alternatives.

Timeline

  1. Completed: Award date12 March 2021
  2. Completed: Award published6 April 2021
    Current notice

About the buyer

Agriculture and Horticulture Development Board (AHDB) is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.

Relevant CPV codes

  • 79342000 · Marketing services
  • 79416000 · Public relations services

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Decision makers

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