Understanding audience perception of the NMC to help improve business strategy and communication

Tender description

Within the new strategy for April 2020 we commit to actively engaging with and empowering the public, our professions and partners to become an NMC that's trusted and responsive; building an understanding of what we and our professionals do for people. To do that, we need to build our understanding of those audiences and stakeholders at all levels so we can collaborate about the things that matter to them. This research will enable us to do that: we will better understand how our audiences relate to us, how much they know about our work and our priorities, the impact of our strategy, values and Covid-response, and their views on our direction.