Using Behavioural Science to Target Increased Uptake in Cancer Screening

Tender description

West Yorkshire and Harrogate Cancer Alliance and West Yorkshire and Harrogate Health and Care Partnership, would like to utilise a model which has been developed to use behavioral science to target increased cancer uptake and specifically targets populations of inequality. This specific model has been rolled out in another area of the country and has seen increased uptake of cancer screening. The scope will be broadened to include all three screening programmes and cancer prevention indicators i.e. smoking cessation and healthy weight. Lot 1: Caja will utilise their sustainable model developed with (and successfully used within) South Yorkshire & Bassetlaw Cancer Alliance) to increase cancer screening uptake in West Yorkshire & Harrogate through primary care, starting in Bradford. Their model empowers stakeholders in behavioural science techniques and applies this to promotion of cancer screening uptake, targeting populations of inequality. They have increased cervical screening uptake in active practices in South Yorkshire by at least 25%. The scope in Bradford will be broadened to include all three screening programmes and cancer prevention indicators, such as smoking cessation and healthy weight.