Provision of Social Media Communication Campaign and Marketing Services

Tender description

Eurofound seeks to engage a full-service digital communication agency to support its feature campaign activities on social media channels aimed at drawing attention to and communicate its key finding and key messages to its stakeholders, target audiences and the general audiences on social media channels. The purpose of the contract is to help Eurofound harness the full potential of social media in its communication strategy and further increase the number of followers and engagement on these channels, by producing channel-specific content for its focused feature campaigns, and deploy effective paid social advertising to achieve the goal of reinforcing the visibility and credibility of Eurofound. The envisaged services required can be divided into four tasks: 1) Communication campaign concepts and plans production supported by paid social advertisement; 2) Production of the required channel-specific content as specified in the campaign concepts; 3) Manage and communicate campaign content and paid social advertisement; 4) Measure and report on campaign performance, on contract performance and provide an annual social media evaluation report.