Marketing and Brand Strategy Agency and Media Buying Agency

Tender description

The University has a contract opportunity for the provision of a full mix Marketing & Brand Strategy Agency (Lot 1) and a Media Buying Agency (Lot 2). The marketing & brand strategy agency (Lot 1) will work closely with and act as an extension of the in-house team. They will gain a deep understanding of the University's challenges, strengths and portfolio and work alongside the in-house team to devise and plan a strategy that supports the University's overall strategic growth objectives. The focus of activity will be on the recruitment of students of all types, with a further remit around brand and content strategy. The University is also looking to appoint a media buyer (Lot 2) to work alongside the marketing & brand strategy agency and in-house teams in the management of advertising activities on and offline - including some production, general media buying, planning and day-to-day management and optimisation of campaigns. The agency will plan, implement and manage B2C as well as some B2B campaigns based on client briefs and provide relevant and useful management information within agreed timelines. The agency will work closely with the in-house team to identify the best way to set-up and integrate campaigns for end-to-end tracking and provide advice on long term development of our advertising requirements. Bidders are invited to submit an SQ for the bid(s) as set out in the documentation. Additional information: To access the procurement documentation please register on our e-Tendering portal https://in-tendhost.co.uk/solent. The relevant documentation is available for download from this site. Registration on the University`s InTend portal is free. Is a Recurrent Procurement Type? : Yes