Marketing management consultancy services

Tender description

Fáilte Ireland has developed a new B2C Digital Ecosystem over the last 24 months. As a result, we have delivered a new visitor-first ecosystem, with streamlined front and back end systems. Fáilte Ireland now wants to appoint a single agency that is responsible for an optimised holistic digital journey, informed by detailed data analytics and insights from owned channels as well as the wider Digital Ecosystem. The focus of the Digital agency will be to ensure that Fáilte Ireland delivers a brilliant experience for visitors to our owned channels arriving through paid, owned and earned sources. The services the Digital Agency should provide will be principally: Digital Thought Leadership and Consultancy Omni-channel Content Planning, Development, Curation and Implementation Social Media Community Management Analytics, Measurement and Evaluation, Reporting. Fáilte Ireland has developed a new B2C Digital Ecosystem over the last 24 months. As a result, we have delivered a new visitor-first ecosystem, with streamlined front and back end systems. Fáilte Ireland now wants to appoint a single agency that is responsible for an optimised holistic digital journey, informed by detailed data analytics and insights from owned channels as well as the wider Digital Ecosystem. The focus of the Digital agency will be to ensure that Fáilte Ireland delivers a brilliant experience for visitors to our owned channels arriving through paid, owned and earned sources. The services the Digital Agency should provide will be principally: Digital Thought Leadership and Consultancy Omni-channel Content Planning, Development, Curation and Implementation Social Media Community Management Analytics, Measurement and Evaluation, Reporting.