Thetford Place Branding

Tender description

We are looking to appoint a specialist place-based branding agency to develop a 'brand' for Thetford to change the local and regional perception of Thetford, whilst establishing the town as a community destination for residents, business and visitors alongside supporting the wider economic development and regeneration ambitions. The appointed agency will build evidence of what the narrative should be by establishing a brand perception baseline, engaging target audiences on what Thetford is and could be, collating the strengths and considerable assets Thetford has and then drawing on this rich insight to develop and test a unifying authentic, compelling narrative that town partners, residents and businesses can champion and support.