Tender for the Delivery of Spot-Lit Literary Tourism Performance Model

Tender description

The Spot-Lit programme aims to test models of place-based opportunities in new, innovative, sustainable and creative ways which looks beyond the natural landscape and provides appeal based on cultural/literary assets to broaden interest in the region. The WDC is seeking a delivery partner to curate, design and deliver The Wild Atlantic Way Performance Model. The Wild Atlantic Way is considered a unique selling point for our region and is widely promoted through Faillte Ireland. The Western Development Commission region covers the Atlantic coastal counties of Donegal, Sligo, Leitrim, Mayo, Galway and Clare. Within those counties there is a strong literary heritage that has great potential to attract visitors to this region. The model will focus on enhancement and complementary of existing tourism product the Wild Atlantic Way and its wealth of literary assets through immersive and creative performance-based activity. The model will seek to provide opportunities by which the connection between physical spaces and literary works are exploited through performance (song, dance, art, etc) which enable the visitor to feel as though they have ‘jumped into’ the related literary work, thereby stimulating enriched visits and increased business opportunities.