Advertising and marketing services

Tender description

A framework/contract for the provision of media planning and buying services for Network Rail for a maximum period of 5 years consisting of (3 + 1 + 1). A framework/contract for the provision of media planning and buying services for Network Rail for a maximum period of 5 years consisting of (3 + 1 + 1). Network Rail are looking for a partner who can work with multiple parts of the business to identify media planning and buying solutions that can meet a varying complexity of requirements at both a regional and national level. The appointed supplier will be responsible for all paid-for channel planning, strategy and media buying. The key service deliverables include: — strategy and planning — media strategies, recommendations, channel and project plans for national and local campaigns which maximise and integrate the use of Network Rail’s owned media channels, — implementation and optimisation — negotiating buy rates with media owners and in flight optimisation of campaign media, — evaluation and reporting — Benchmarks and targets for media efficiency and weekly reporting to monitor live campaign performance and provide actionable insight, — management and administration — media supplier contacts, timely and accurate end of campaign reconciliation and the provision of proactive, flexible and supportive account management services tailored to the requirement, — performance measurement/monitoring — agreed KPI’s/SLAs to ensure that the supplier is delivering the service requirements. Out of scope: — creative development, — print, event management, mailings and site installation.