Radio and television services

Tender description

The contracting authority intends to procure strategic media planning, implementation and media buying services. The successful tenderer will be required to provide strategic planning and media buying services to Fáilte Ireland for both B2B and B2C communications. Specifically, these services will include the delivery of: — strategic media planning — IOI, — media buying – IOI, — partnership development and activations, — reporting, evaluation and analysis, — collaboration with the wider agency network to deliver the annual integrated communications plan. The contracting authority intends to procure strategic media planning, implementation and media buying services. The successful tenderer will be required to provide strategic planning and media buying services to Fáilte Ireland for both B2B and B2C communications. Specifically, these services will include the delivery of: — strategic media planning — IOI, — media buying – IOI, — partnership development and activations, — reporting, evaluation and analysis, — collaboration with the wider agency network to deliver the annual integrated communications plan. It is envisaged the above services will be required for the following activities: Brand Campaigns for Fáilte Ireland Tactical Campaigns for Fáilte Ireland Support for Fáilte Ireland’s sponsorships Support in the evaluation of the effectiveness of campaign activity While the day to day management of Fáilte Ireland’s campaigns will be managed by the appointed Agency, the contract will be with the Media Buying Group to ensure that Fáilte Ireland receives the maximum benefits from the Group’s resources.