Public relations services

Tender description

AHDB Exports is looking for a Polish/English speaking representative to develop the Polish, Hungarian, Finnish and Czech Republic market for British lamb and beef. The successful representative will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market The successful agency/representative must have a commercial office or be based in Poland. The quality standard mark for British/British beef and lamb is a brand that is actively used in the Poland and the Czech Republic, as is the PGI West Country beef and West Country lamb. The successful representative will be responsible for increasing sales of British lamb and beef in its totality. However, there will be a focus on added value cuts. An example of work required: • build and maintain effective relationships with beef and lamb exporters, agents, representatives, importers, distributors, food service operators and retailers. As appropriate, work jointly with these contacts to successfully deliver promotional activities.