Education communications

Tender description

The Money Advice Service (MAS) wants all children and young people to receive a meaningful financial education, including through learning at school and college. In order to achieve this, we seek to: persuade teachers and school and college leaders of the importance of financial education; encourage the delivery of more and better quality financial education in schools and colleges; and engage teachers and education leaders in a wider movement to champion financial education in their work with children and young people, parents and carers, other schools and colleges and national policymakers and influencers. The aim of this project is to gain market insights in order to provide a starting point for a longer-term programme of effective engagement to achieve these aims. As a result of this project MAS will have: • a stakeholder map of the key decision-makers, influencers and opinion-formers within the education space across the UK: who do we most need to engage with, when and how? • a strong understanding of schools and college leaders’ and teachers’ motivations and needs, to underpin communications and influencing activity • a strong understanding of how best to engage with college leaders’ and teachers’ motivations and needs, including tools, messaging, imagery and framing • the outline of a school- and college-facing campaign to influence school and college practice to improve their learners’ financial capability.