Dietary Guidance Tool

Tender description

FSS are looking to procure a digital technology contractor to develop a website that can deliver dietary guidance to consumers in a novel, innovative and tailored way. The content for the resource has been drafted, however there is some flexibility to amend the format and layout of the information to make sure it works on the platform. FSS are developing a digital Dietary Guidance resource to encourage consumers to make small, practical steps to improve their diet, based on the advice in the food-based Eatwell Guide. It will cover cultural and psycho-social aspects of consumption and challenge some of the social norms and habits, whilst being accepting of the challenges, barriers and motivations people have around food.