Market research services

Tender description

Market research is commissioned for a variety of purposes within the BBC across the full range of different audiences for its programmes and services. The BBC also has a clear strategy to engage with and target youth audiences, reflecting the changing nature on how content is discovered and consumed by the next audience generation. The research will inform strategic policy, commissioning and editorial decisions, as well as ensuring audiences are at the heart of everything the BBC delivers, therefore requiring a range of research providers to support the BBC's market research requirements across all platforms and target audiences. BBC’s significant requirements for robust, nationally representative data and insight at scale to inform business decisions and meet governance responsibilities. BBC’s requirements for bespoke assignments, covering all core types of market research, using established methodologies or innovative emerging techniques. BBC specific requirements for bespoke children's and learning research. Music track testing is critical to the BBC National Music Radio stations and BBC Local Radio station’s ability to provide constantly up-to-date, credible and engaging music content for their listeners. The BBC World Service has a particular requirement for International research which involves conducting market research in a variety of markets around the world to better understand the local audience.